Cashcat is operating as marketing lead generator. Our users are looking for an online loan opportunity on the Cashcat's site. The Cashcat is using part of the user's data (such as full name, birthday, social status, hometown, etc.) to automatically select the best offer on the Philippines' online loan market.
For each user, who comes to the site, an individual bundle with two or three best offers, a description of their advantages and disadvantage, user comments and rating are created. The system stores leads data and information about which of the proposals the client was interested in and what online lender have got the lead. This information is collected in the context of each proposition and it is called the Action.